Vision

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Focused on the Future of Brand Management

We are embracing change. We see the volatile transformation of the retail landscape as a golden opportunity to rescue valuable brands and reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.

With this in mind, we acquire global consumer brands trapped in distressed companies, usually driven by antiquated distribution and high leverage. We then reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer. By focusing on delivering branded product people want in the places where they like to shop, brands are able to unlock their full monetization potential on a global scale.